Download our Design Questionnaire
Whether your project is a logo, small ad, or a 30 page brochure, we’re going to ask questions! There is no better way to streamline the process than to have answers ready when you ask for a quote. Fill out our design questionnaire or make a mental note of the questions below and you’ll be on your way to an accurate quote and a better design experience.
Company Background Questions
- What is your company/organization/product name?
- What kind of business is your company in?
- What services or products does your company provide?
- How long has your company been in business?
- What is the size of your company?
- What is your typical customer like?
- Who are your competitors?
- Who will be our contact for this project?
- What is your address, phone number, e-mail address?
- What is the best way to contact you?
Questions About Work Philosophy
- Which is most important for you: quality, speed, or cost? more info...
- Are you a "hands-on" or "have-at-it" type of client (how involved do you want to be in the day to day)?
- If necessary, would it be okay if we used subcontractors or outsourced parts of the project? IE: Writers, Photographers, Print Vendors
Project Specific Questions for Print Projects
- What is the name of the Project?
- What is the purpose of this project?
- Describe how you envision the finished product? You use adjectives to best describe the overall feel/tone of the project. For Example: Trendy, hip, modern, professional, soft, corporate, technical, fun, colorful, etc
- Which gender and age group are you targeting?
- How many (words/pages/) are needed?
- Are there any specific project instructions?
- Do you have color or style requirements?
- Does this project need to tie in to existing pieces with a similar theme or look?
- Do you have examples similar print pieces that are close to what you envision?
- What is your desired time frame for the completion of this project?
- Are there any special events or promotions on which the completion of this design depends?
- Will you need any other services in addition to this design? Printing, Copy writing, Photography, Matching promotional pieces, etc
Project Specific Questions for Logo Projects
- Do you have a current logo?
- (If yes to above) What elements from your previous logo would you like to retain if any?
- Does your company have a tagline or slogan that should be included with the logo?
- What color palettes might you prefer? Why?
- Are there any elements you would prefer to see in the logo?
- What is your preference in reference to icons, typography, characters, etc.?
- What words or icons must be included in the logo?
- What logos do you like and why? (you can choose these from the Fargo portfolio or outside sources)
- What logos do you REALLY dislike and why?
- What are the likely uses for this logo?
- Who is the primary target audience? (Who is most likely to use your services/product?)
- Which gender and age group are you targeting?
- Where do most of your customers live?
- What sort of deadline are you working with on this logo?
- Are there any special events or promotions on which the completion of this design depends?
- Will you need any other services in addition to this logo design? IE: Letterhead, envelopes, business cards, sales slicks, etc.